find friends
If you don’t want to spam invites to your friends, you can just find registered friends. Have any of you seen a similar implementation of an address book lookup? I think this is clever and unique, and makes sense only because FB has the scale that your friends might reasonably already be on.
Of course, the next page invites you to spam your friends, so I did 28 more, from gmail this time.
Fred Stuzman predicts a loss of relevance. I’m more optimistic. Facebook still is the best closed college network, and their brand in that market should be strong enough to persist, since that is the truth. Marketing books teach that diluting your brand horizontally is dangerous - 4 flavors of coke sell less together than just the original brand. But FB is preserving it’s original product, and marketing a different product to segments who couldn’t consume their original flavor. Coca Cola sales of vending machine tea in Japan don’t hurt soft drink sales - the make a larger variety of people come to the vending machine.
Before IPO / aquisition, FB needs to establish that they are not just a niche player. And this will speed adoption of closed work networks as well.
