Inside Facebook: the Facebook Book

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Look at the Book

FB delivers news that matters to you.

Filed under: About Facebook — by Karel at 1:29 pm on Tuesday, September 5, 2006

The most important news is what’s going on with your own circle of imporant people.  And Facebook now delivers that News!

“Feed” is out, after more than a year in development. Even before FB was at all colleges, providing prioritized information about your “friends”, has been a key goal.
Currently the news is only ordered by Time, newest posts at the top.  Stories/notifications are excluded only by users deleting them from their own “mini-feeds”.  Putting it another way, all of your friends are automatically now “subscribed” to a stream of all of your data modifying activity on the site.

This both encourages you to change your information regularly, but in ways that are meaningful, else you are spamming your friends, and reducing their attention to you.

It also encourages you to visit the site regularly to see this news - some of which could be very time critical, like your friends writing a note asking for something, or a change in relationship status.  This way Facebook has finally delivered the “notify me when (insert hot chick or dude) has a relationship status change”, just by friending them.  Some people lament that this isn’t available via RSS.  FB obviously wants to use this to increase activity across it’s entire site, and also the content is more rich (including news “types” and leading images) than just the typical headlines sent to an rss reader.

In the future, I expect ordering options become richer, to bubble news which is really important to you closer to the top.  “importance” of news could be algorithmically determined by how close that friend is to you (by social map facts as well as common site activity) and by what type of news items you’ve chosen to click from within the feed panel.  I can easily also envision reddit.com or digg.com style features of content ranking… since something rated as important by your friends is likely to be more important to you as well.

2 Comments »

4

Comment by Karel

September 5, 2006 @ 1:51 pm

Some people are complaining about a “lack of privacy”, and what happens if friends can see too many of your changes. Remember, this lack of privacy was always there - perhaps only motivated friends saw this stuff before, but now every has a chance to glance at it to evaluate if it is interesting. And you don’t know that people more motivated to look at your profile and the people you’d like to be getting to know you better. Especially if you are a hot babe.

Also some complain about the trivia and excessive detail this shows. People will learn to make fewer trivial, lame changes, which will be good for everyone. And Facebook is certainly already well along with figuring out what items to sort to the top. The point here is to show that the data is there!

5

Comment by noobie

September 5, 2006 @ 3:32 pm

Everyone is saying that the information was always public. Those in college has probably written a note on someone’s door in a dorm (wall). This information is public to anyone walking by the door of this person (anyone who visits that specific person’s profile). You wouldn’t mind that person’s floormates who don’t even know you well see this message; however, you have a big problem if the whole school sees this message and every other message you have written on their door.

Another example: You get invited to a party. You post on evite that you are going. You don’t care that those other people who are invited to the party know that you are coming, but do you want every to know, even the guy/girl who’s been trying to ask you out for a year.

It’s a bad feature and should not be public by default.

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